The phrase "WIN WIN" could have been tailor-made for magazine licensing.
On one hand you have a publisher who’s had an idea for a magazine, put years of work and investment into making it a success, and who is now looking for ways to exploit a highly successful brand.
On the other hand you have a publisher who wants to buy into a magazine that is already a proven success… who understands the advantages this can bring to advertising support and copy sales, and the savings that can be made from across the production process.
It's no surprise that many publishers around the world include a substantial number of licensed editions in their portfolio.
Reed Business Information BV
Future Publishing plc